Quick Start with Email Marketing

Statistics indicate there are close to 3 times more email accounts than are Twitter and Facebook accounts combined. This, therefore, indicates an enormous opportunity to reach potential clients through emails. One could ask, what are the steps involved in doing email marketing campaign. The response to that is simple; here are the basic steps involved. 

1. Make an establishment of your marketing goals

You need to establish what you intend to achieve at the end of the marketing campaign. The goals help you determine the type of message you send, who your target audience would be, the content that you must include in the campaign message, and lastly how to measure the success of your campaign. In order to come up with realistic goals, you need to review some of the common email marketing platforms (like the Monitor) clients use this marketing tool. Some of these clients include UNICEF (to seek donor funds), BuzzFeed(an entertainment/news feeds), Rip Curl(a surfing brand).

2. Create an email List for your campaign

A successful campaign requires an active email list. If you already have a list of emails for existing customers, you can upload them to your marketing tool. The other way to create an email list is through offering subscription options on your website. The success of this method relies majorly on the incentive you give to the website visitor. It’s important to segment your email list according to the campaign you are running. Do not just spam your subscribers without knowing what their interest could be. You also need to ensure that you have the required permissions to send them emails.

3. Choose a preferred campaign to send out

Among the different campaigns available, you need to settle on one that best fits your target audience. It could be a newsletter, marketing offer, announcement, and event invitation. You need to understand your audience.

4. Make your campaign

Here, you need to compose your campaign. Some of the aspects important to this campaign include the readability of the campaign (make it easy to read), the relevancy of the campaign (make sure the campaign is relevant to all subscribers, do not spam your subscribers), the branding aspect of the campaign (make sure your campaign is branded, do not give room for subscribers to start guessing who the sender of the campaign would be), the ability to convert into a lead (make it a bit easier for the subscriber to perform the action needed in the campaign. Employ the use of call-to-action words linked to the appropriate resources like (click here to buy the shirt).


5. Measure the success of your campaign

Depending n the marketing tool you are using, it is important to read reports relating to the campaign you are running. You can monitor the ones that bounce and never get to the subscriber, unique opens, ignored emails, unsubscribe rate, click-through rate etc. The monitoring aspect helps you to measure the success rate of the campaign.